Grant Findlay-Shirras tells the Parkbench story

Grant is the Co-Founder and CEO of Parkbench.com and creator of the Local Leader system for real estate professionals. Grant has helped 1000s of real estate agents dominate their local market and get clients by leveraging their local Parkbench.com website.

Parkbench.com provides neighbourhood websites to empower Real Estate Agents to become the go-to Agents in their community. 

How long have you guys been around? 

The original story was Amanda and I came up with this concept back in 2012. We did it for ourselves in 2013. And then, realtors came to us saying, “Hey, I like your platform. I like the way you’re building your brand and business. You are doing it in this neighbourhood in Toronto (where I was based). Can you help me do it in this other community? I’m not competing with you.” 

And so, that’s how the whole business started. That was 2014. Seven years later, four countries, thousands of realtors, we’ve really nailed it. One of the things I heard recently, which I really loved, was people give a lot of lip service to relationships. Everyone in real estate says, “It’s a people business.” “It’s a relationship business.” 

I say, “Yeah, you’re right. How much money and time are you spending on that?” Because that’s the metric that shows whether you’re giving it lip service or you’re actually doing it? How much time and money are you spending to build new relationships and add value to the people in your database? Or are you just advertising? 

We’ve been on this mission to help realtors actually do something, to not just say they’re all about people and relationships but really walk the walk. 

For people that want to learn more about ParkBench, what’s the best way to find and interact with you guys? 

Just go to Parkbench.com. Right away you’ll see a screen saying pick who you are. Just click realtor and then fill in a form and get a demo and see what we’re all about. 

It’s not for everyone. My system is not for every kind of realtor. It takes a certain personality. A certain value set. We want to make sure that we align with the strategy that’s already been working for realtors. We work new agents too. But if you’re thinking about doing more community marketing. Or you’re thinking about how to build new relationships and add value to the people in your community, I’d like to think we are the best at it in the industry.

I don’t know of another company that has helped agents do those things better than us for as long as us. We guarantee it works or you don’t even pay us any money. We’re so confident that it works for the right person. If you’re interested in seeing if you’re the right person, just go to Parkbench.com, click on the realtor image, fill in a form, and talk to my team, and figure it out. 

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