88- Advertising does not replace public relations
We often hear new customers tell us: why waste our time with a PR campaign when I can use that money to do Facebook / Instagram advertising where I can target my potential customers more precisely?
The answer is very simple, to develop a brand, to build a brand image that will last over time, advertising will not do this work for you.
Advertising is important to help generate revenue, but it is not what makes you attractive in the eyes of your customers.
Today, nothing is more powerful than your online community and the articles about published online or in the mainstream media. Even today, nothing beats a TV interview where a journalist tells your story despite declining ratings.
Your notoriety will increase tenfold because an intermediary is talking about you. The same goes for influencers who discover you and who, without being paid, talk about you to their community. Especially if that influencer\'s fans are very engaged. Public relations is what will give you that credibility.
Think of brands such as Apple, Microsoft, Starbuck and even Tesla: these brands could not have built their foundation without the support of the media. In the case of Tesla or a brand like Zara, there is little use of public relations agencies, but they know how to get people talking about them and use public relations to their advantage. The case of Elon Musk is a relatively simple public relations case to understand; the more they talk about him, the more Tesla shines with its potential customers.
All these giants give us the impression that TV interviews and newspaper stories are exclusive to them. But knowing the power of RP will teach you, on the contrary, that it is available to all of us.
Public relations effective in boosting your SEO
You have probably heard me say that PR helps increase your SEO (Search Engine Optimization) several times. Boosting your SEO should be part of any good marketing plan because it is what will get you easily spotted on search engines and increase your visibility and sales.
Your SEO improves when articles and interviews on you or your product are published online. The same goes for your blog or podcast. This combination is the magic recipe that all the major brands know very well. Yes, they have substantial budgets and can work with several agencies and experts, but what is remarkable today is that everyone can do the same, thanks to the Web.
You can build your own very targeted press list with less than 100 contacts and succeed in getting people talking about you and considerably increasing your SEO.
And yes, that\'s what I teach you at NATA PR SCHOOL: how to combine PR with your social media.
Again, it is not advertising that will bring you this notoriety. But obviously, nothing better than combining advertising campaigns and public relations. But if your budgets are tight and you are just starting out then, public relations and social media will become your best allies.
Join me, sign up for our lists and trainings where I teach you step-by-step PR tactics you can implement right away.
GET FEATURED FOR FREE
https://prschool.natapr.com/evergreen_en
FREE NATA PR MODEL
https://prschool.natapr.com/Nata-PR-Model
GET ON OUR LIST
www.natapr.com
The answer is very simple, to develop a brand, to build a brand image that will last over time, advertising will not do this work for you.
Advertising is important to help generate revenue, but it is not what makes you attractive in the eyes of your customers.
Today, nothing is more powerful than your online community and the articles about published online or in the mainstream media. Even today, nothing beats a TV interview where a journalist tells your story despite declining ratings.
Your notoriety will increase tenfold because an intermediary is talking about you. The same goes for influencers who discover you and who, without being paid, talk about you to their community. Especially if that influencer\'s fans are very engaged. Public relations is what will give you that credibility.
Think of brands such as Apple, Microsoft, Starbuck and even Tesla: these brands could not have built their foundation without the support of the media. In the case of Tesla or a brand like Zara, there is little use of public relations agencies, but they know how to get people talking about them and use public relations to their advantage. The case of Elon Musk is a relatively simple public relations case to understand; the more they talk about him, the more Tesla shines with its potential customers.
All these giants give us the impression that TV interviews and newspaper stories are exclusive to them. But knowing the power of RP will teach you, on the contrary, that it is available to all of us.
Public relations effective in boosting your SEO
You have probably heard me say that PR helps increase your SEO (Search Engine Optimization) several times. Boosting your SEO should be part of any good marketing plan because it is what will get you easily spotted on search engines and increase your visibility and sales.
Your SEO improves when articles and interviews on you or your product are published online. The same goes for your blog or podcast. This combination is the magic recipe that all the major brands know very well. Yes, they have substantial budgets and can work with several agencies and experts, but what is remarkable today is that everyone can do the same, thanks to the Web.
You can build your own very targeted press list with less than 100 contacts and succeed in getting people talking about you and considerably increasing your SEO.
And yes, that\'s what I teach you at NATA PR SCHOOL: how to combine PR with your social media.
Again, it is not advertising that will bring you this notoriety. But obviously, nothing better than combining advertising campaigns and public relations. But if your budgets are tight and you are just starting out then, public relations and social media will become your best allies.
Join me, sign up for our lists and trainings where I teach you step-by-step PR tactics you can implement right away.
GET FEATURED FOR FREE
https://prschool.natapr.com/evergreen_en
FREE NATA PR MODEL
https://prschool.natapr.com/Nata-PR-Model
GET ON OUR LIST
www.natapr.com
