In this episode of the Nata PR School Podcast , Natalie Bibeau breaks down how Public Relations and GEO (Generative Engine Optimization) work hand in hand — and why this combination is your biggest competitive advantage in the AI era. SEO makes you discoverable. GEO makes you impossible to ignore. But how do you actually get mentioned in AI-generated answers from ChatGPT, Claude, Perplexity and Gemini? The answer might surprise you: Public Relations. With AI transforming the way people search for information, it's no longer enough to rank on Google. Your content needs to be "mentionable" and "citable" — ready to be picked up and included in AI-generated responses. And that's exactly where PR shines. In This Episode: What is GEO (Generative Engine Optimization) and how it differs from SEO Why SEO is NOT dead — but its role is changing from rankings to structure How AI tools generate answers and where they pull their information from Why your content needs to be structured, clear, and ready for AI to cite How PR builds the domain authority and media credibility that AI prioritizes Why SEO experts are now calling on PR agencies to boost their clients' visibility The winning formula: SEO = discoverable, GEO = impossible to ignore 📺 Watch this episode on YouTube ➤ https://youtu.be/CtKdeLecekg Resources & Links 6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415 JOIN OUR MAILING LIST ➤ www.natapr.com THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/