249- 5 Reasons to Integrate Public Relations Now
In this episode, I\'m sharing five reasons why now is the perfect time to integrate public relations into your strategy.
I was recently chatting with our new PR Director, and I love her perspective on our profession. She worked for many years as a journalist and media expert, so she knows well what I like to call the behind-the-scenes world of public relations.
I asked her what she believes are the main reasons that could convince a client to include PR in their marketing plan.
Here\'s what came out of our discussion:
1. The longevity and lasting impact of an article
In a world that moves at lightning speed, where social media content disappears in a heartbeat, nothing compares to the value of an article about you, your company, or your products.
These articles continue to appear in online searches --- sometimes even on AI-powered platforms --- and can remain visible for years. Their value is truly priceless.
2. Breaking free from algorithms
You may have invested a lot of energy and budget into your social media platforms, but still struggle to reach new audiences. This is where PR comes to the rescue. It can expose you to thousands of people who have never heard of you before.
3. Building credibility and trust
PR helps you position yourself as an expert. When a third party, such as a journalist or influencer, talks about you and shares your story, it enhances your credibility and builds the trust that both future and current customers place in you.
When it comes time to buy a product like a tea, a car, or a skincare treatment, they\'ll remember you --- because they\'ve already read about your brand or heard your story before making their choice.
4. Growing your visibility and reputation
Many of our clients don\'t work with influencers. They rely instead on public relations --- online and in traditional media. Social media isn\'t always the ultimate solution, and PR can often be the key to achieving the visibility you\'re looking for.
5. Benefiting from the compound effect of PR
As you know, I love advertising. Advertising drives sales. But PR makes you known. And there\'s one unique effect that only PR can bring: the compound effect.
A journalist invites one of our clients to a radio interview. Then a newspaper calls us to talk about them. Later, schools reach out through their website to invite them to speak at conferences and other events. The ripple effects of PR keep multiplying on their own.
The greatest strength of public relations remains this ability to make you known.
Don\'t miss one of our last cohort of the year to learn how to:
GET FEATURED YOU FOR FREE
- November 10, 2025
Check out the program:
GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en
INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
SIGN UP TO OUR LISTS ➤ www.natapr.com
I was recently chatting with our new PR Director, and I love her perspective on our profession. She worked for many years as a journalist and media expert, so she knows well what I like to call the behind-the-scenes world of public relations.
I asked her what she believes are the main reasons that could convince a client to include PR in their marketing plan.
Here\'s what came out of our discussion:
1. The longevity and lasting impact of an article
In a world that moves at lightning speed, where social media content disappears in a heartbeat, nothing compares to the value of an article about you, your company, or your products.
These articles continue to appear in online searches --- sometimes even on AI-powered platforms --- and can remain visible for years. Their value is truly priceless.
2. Breaking free from algorithms
You may have invested a lot of energy and budget into your social media platforms, but still struggle to reach new audiences. This is where PR comes to the rescue. It can expose you to thousands of people who have never heard of you before.
3. Building credibility and trust
PR helps you position yourself as an expert. When a third party, such as a journalist or influencer, talks about you and shares your story, it enhances your credibility and builds the trust that both future and current customers place in you.
When it comes time to buy a product like a tea, a car, or a skincare treatment, they\'ll remember you --- because they\'ve already read about your brand or heard your story before making their choice.
4. Growing your visibility and reputation
Many of our clients don\'t work with influencers. They rely instead on public relations --- online and in traditional media. Social media isn\'t always the ultimate solution, and PR can often be the key to achieving the visibility you\'re looking for.
5. Benefiting from the compound effect of PR
As you know, I love advertising. Advertising drives sales. But PR makes you known. And there\'s one unique effect that only PR can bring: the compound effect.
A journalist invites one of our clients to a radio interview. Then a newspaper calls us to talk about them. Later, schools reach out through their website to invite them to speak at conferences and other events. The ripple effects of PR keep multiplying on their own.
The greatest strength of public relations remains this ability to make you known.
Don\'t miss one of our last cohort of the year to learn how to:
GET FEATURED YOU FOR FREE
- November 10, 2025
Check out the program:
GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en
INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
SIGN UP TO OUR LISTS ➤ www.natapr.com
