135- How I Found Public Relations (1/3)
This program is based on my own discovery of public relations several decades ago. I know from experience that if you pay attention and learn the fundamentals of PR, as I did, you can easily do it yourself. If you’re a small company with few human resources, or a startup, you can use PR to make yourself known, to grow and to attract investors.
I studied classical music at university, combined with postgraduate education in arts administration. I began my career at the Opéra de Montréal as a young intern, where I quickly found the marketing and communications department. It was a real wake-up call for me. I still love marketing and promotion. For three years I had the good fortune of working as marketing and communications manager, and I had a public relations expert on my team.
As I have a very creative mindset, I founded two new programs during those two years: Opéra 18-35 and Opéra dans la rue—a programme to make subscriptions accessible to the next generation of opera fans, and a mini-festival to bring opera to a wider audience.
Since the head of public relations in my department was very busy promoting the regular season, I decided to jump in and do the PR for these two programs myself.
Pressed for time, I wondered how I could get these two new programs talked about in short order. This is where I came up with the steps in our six-step method, the first of which is: Why would they be talking about you?
I’m not nostalgic, but it is amazing to see, as we travel down our path, whatever it is, how the bases of what we create are often already in place. So it didn’t take me long to figure out that I could contact local TV, radio and newspapers to talk to them about these new events. If you’re a regular listener, you know how interested reporters and influencers are in whatever’s new.
I even gave interviews on the radio, where they wanted to talk to me about Opéra dans la rue, this free mini-festival that was so accessible.
I also found out, at the start of my career, that journalists like talking directly to creators and entrepreneurs. So they were surprised to see that I was the one contacting them, and some of them were curious to hear me talk about my projects.
I understood that one of their mandates was to tell the people about what\'s new—in this case, a public service that could interest their listeners and readers. I was responding to step one in the NATA model: why would people talk about my project? As you’ve realized by now, in the case of Opéra dans la rue, the reasons were:
A free event open to the public An initiative to help people discover opera Activities for everyone
I’m delighted to say that my passion for public relations goes back more than 30 years, and that after 10 years of working at many companies as marketing and communications director, I created the NATA PR SCHOOL so I could teach you the ABCs of public relations—which are still the same today—so that you can easily integrate them into your marketing plan while combining them with your social media.
Now it’s up to you to include PR in your marketing plan. If you want to discuss it in person with us, get in touch now at www.natapr.com.
INSTAGRAM
https://www.instagram.com/nata_pr_school/
GET FEATURED FOR FREE
https://prschool.natapr.com/evergreen_en
THE FREE NATA PR MODEL
https://prschool.natapr.com/Nata-PR-Model
SIGN UP TO OUR LISTS
www.natapr.com
I studied classical music at university, combined with postgraduate education in arts administration. I began my career at the Opéra de Montréal as a young intern, where I quickly found the marketing and communications department. It was a real wake-up call for me. I still love marketing and promotion. For three years I had the good fortune of working as marketing and communications manager, and I had a public relations expert on my team.
As I have a very creative mindset, I founded two new programs during those two years: Opéra 18-35 and Opéra dans la rue—a programme to make subscriptions accessible to the next generation of opera fans, and a mini-festival to bring opera to a wider audience.
Since the head of public relations in my department was very busy promoting the regular season, I decided to jump in and do the PR for these two programs myself.
Pressed for time, I wondered how I could get these two new programs talked about in short order. This is where I came up with the steps in our six-step method, the first of which is: Why would they be talking about you?
I’m not nostalgic, but it is amazing to see, as we travel down our path, whatever it is, how the bases of what we create are often already in place. So it didn’t take me long to figure out that I could contact local TV, radio and newspapers to talk to them about these new events. If you’re a regular listener, you know how interested reporters and influencers are in whatever’s new.
I even gave interviews on the radio, where they wanted to talk to me about Opéra dans la rue, this free mini-festival that was so accessible.
I also found out, at the start of my career, that journalists like talking directly to creators and entrepreneurs. So they were surprised to see that I was the one contacting them, and some of them were curious to hear me talk about my projects.
I understood that one of their mandates was to tell the people about what\'s new—in this case, a public service that could interest their listeners and readers. I was responding to step one in the NATA model: why would people talk about my project? As you’ve realized by now, in the case of Opéra dans la rue, the reasons were:
A free event open to the public An initiative to help people discover opera Activities for everyone
I’m delighted to say that my passion for public relations goes back more than 30 years, and that after 10 years of working at many companies as marketing and communications director, I created the NATA PR SCHOOL so I could teach you the ABCs of public relations—which are still the same today—so that you can easily integrate them into your marketing plan while combining them with your social media.
Now it’s up to you to include PR in your marketing plan. If you want to discuss it in person with us, get in touch now at www.natapr.com.
https://www.instagram.com/nata_pr_school/
GET FEATURED FOR FREE
https://prschool.natapr.com/evergreen_en
THE FREE NATA PR MODEL
https://prschool.natapr.com/Nata-PR-Model
SIGN UP TO OUR LISTS
www.natapr.com
